Who has exclusive day-to-day control of the business and operation of a Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ting as determined by us from time to time.
- 4.3 Consultation. We may offer consultation services and advice in areas such as operations, facilities, and marketing. We may establish fees in advance, or on a project-by-project basis, for any consultation service or advice you request, such as revenue management and sales support. You will be entitled to such services upon request and payment of any applicable fees. You acknowledge that, although we provide consultation services and advice, you have exclusive day-to-day control of the business and operation of the Hotel and we do not in any way possess or exercise such control.
4.4 Marketing.
- 4.4.1 We will use commercially reasonable efforts to market the Hotel on our Reservation Service and any loyalty programs associated with the SureStay System.
- 4.4.2 We will include the Hotel in advertising of System Hotels and in marketing programs in accordance with our general practice for System Hotels.
- 4.4.3 We will use your Monthly Sales and Marketing Fee to pay for various programs, including: (i) advertising, promotions, publicity, public relations, market research, loyalty programs and other marketing programs for the benefit of System Hotels and our affiliates' licensees and franchisees operating under other hotel brands (collectively, "BWH Operators");
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, the franchisee has exclusive day-to-day control of the business and operation of the hotel. However, the franchisee must still operate the hotel using the Surestay Hotel By Best Western system and in compliance with the franchise agreement and standards.
While Surestay Hotel By Best Western may offer consultation services and advice in areas such as operations, facilities, and marketing, the franchisee retains exclusive control over the hotel's daily operations. This means that while Surestay Hotel By Best Western provides the brand name, system standards, and support services, the franchisee is responsible for making the daily decisions necessary to run the hotel.
This arrangement is typical in franchising, where the franchisee is an independent business owner who operates under the franchisor's brand and system. The franchisee benefits from the franchisor's brand recognition, training, and support, while the franchisor benefits from the franchisee's investment and operation of the business. The franchisee is responsible for managing the hotel's staff, providing customer service, and ensuring that the hotel meets Surestay Hotel By Best Western's standards. The franchisee must also maintain minimum ratings, scores, or rankings required by Surestay Hotel By Best Western's standards from designated customer management companies or rating services.