Who establishes the fees, dues, and assessments for Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
Fees, dues and assessments are established by the membership and the Board of Directors to compensate the Company for providing services to Members, soft brand licensees, SureStay franchisees, and WorldHotels licensees.
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, the membership and the Board of Directors establish the fees, dues, and assessments. These charges compensate the company for providing services to members, soft brand licensees, SureStay franchisees, and WorldHotels licensees. The company's obligations include hotel support and marketing, along with licensing intellectual property for brand names.
The fees and assessments are structured to cover various operational aspects. Monthly fees and assessments, which include advertising, sales and marketing, and technology expenses, are billed monthly. Annual dues are billed and payable each year for continuing membership.
This means that as a SureStay franchisee, the fees you pay are determined by the broader membership organization and the Board, not unilaterally by the franchisor. However, the franchisor, SureStay, Inc., can change the Monthly Sales and Marketing Fee.