Can Surestay Hotel By Best Western enter into arrangements for administrative functions with any of its affiliates?

According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, Surestay Hotel By Best Western has the authority to engage in agreements for various functions, including administrative ones, with its affiliates or other entities. Specifically, Surestay Hotel By Best Western may enter into, modify, or terminate arrangements for development, marketing, operations, administrative, technical, and support functions, facilities, programs, services, and/or personnel with any other entity, including any of its affiliates or a third party.

This latitude allows Surestay Hotel By Best Western to strategically manage different aspects of the franchise system, potentially optimizing efficiency or service quality by partnering with specialized entities. For a prospective franchisee, this means that certain services or functions might be managed by a company affiliated with Surestay Hotel By Best Western rather than directly by the franchisor itself.

It's important to note that Surestay Hotel By Best Western has sole control over how the Monthly Sales and Marketing Fees are spent, including the selection of promotional programs and allocation of advertising. While these fees are intended to benefit System Hotels, Surestay Hotel By Best Western is not obligated to make expenditures that are equivalent or proportionate to a franchisee's payments or to ensure that the Hotel benefits directly or proportionately from such expenditures.