Does the Surestay Hotel By Best Western definition of 'Entities' include future Affiliates?

According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, the definition of "Entities" includes both present and future Affiliates, as well as direct or indirect owners. This definition is important because it clarifies the scope of parties with whom Surestay Hotel By Best Western may have relationships and how those relationships could potentially affect franchisees.

For a prospective franchisee, this means that Surestay Hotel By Best Western reserves the right to engage with new affiliates or owners in the future, and these entities are covered under the agreements and terms outlined in the FDD. This could impact various aspects of the franchise relationship, such as marketing programs, technology platforms, and administrative services, as Surestay Hotel By Best Western may enter into arrangements with these entities for such functions.

It is important for franchisees to understand that Surestay Hotel By Best Western has the flexibility to modify or terminate arrangements with any entity, including future affiliates, for various functions. Franchisees should consider the potential implications of these relationships and how they might influence the support and services provided by Surestay Hotel By Best Western. This broad definition provides Surestay Hotel By Best Western with significant latitude in structuring its business relationships and operations, which franchisees should be aware of as they evaluate the franchise opportunity.