How does Surestay Hotel By Best Western define 'Other Hotels'?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
- 4.4.3 We will use your Monthly Sales and Marketing Fee to pay for various programs, including: (i) advertising, promotions, publicity, public relations, market research, loyalty programs and other marketing programs for the benefit of System Hotels and our affiliates' licensees and franchisees operating under other hotel brands (collectively, "BWH Operators"); (ii) investing in the internal technology platform and assets of Best Western International, Inc. ("BWI");
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Surestay Hotel By Best Western uses the term "BWH Operators" to refer to its affiliates' licensees and franchisees operating under other hotel brands. This term appears in the context of marketing programs funded by the Monthly Sales and Marketing Fee.
Specifically, the FDD indicates that the Monthly Sales and Marketing Fee will be used for advertising, promotions, publicity, market research, loyalty programs, and other marketing programs that benefit both System Hotels (Surestay Hotel By Best Western locations) and BWH Operators. This implies that the marketing efforts funded by these fees are not exclusively for Surestay Hotel By Best Western but may also support other hotel brands within the Best Western International network.
This arrangement means that while franchisees contribute to the marketing fund, they may not see direct or proportionate benefits from all marketing expenditures, as the funds are used to promote a range of brands under the Best Western umbrella. Surestay Hotel By Best Western retains sole control over how these funds are spent, including the creative concepts, advertising placement, and selection of promotional programs, and can allocate monies to any regions or localities as it deems appropriate.