With whom will the convention and meeting facilities of a SureStay Hotel By Best Western compete?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
In general, you will compete with national and international hotel and motel chains and independently operated local hotels and restaurants offering similar types of hotel rooms and food and beverage services to the same clientele. Your convention and meeting facilities, if any, will also compete with national, international and independent hotels and convention centers in other regions. We, our parents and our affiliates engage in a wide range of business activities in lodging and related services, both directly and through the activities of our and their parents and affiliates. Some of these activities may be competitive with your Hotel and the System.
Source: Item 3 — identifies certain state actions alleging that the Memberships were in fact franchises. Best Western International neither admits nor denies these allegations. (FDD pages 9–11)
What This Means (2025 FDD)
According to SureStay Hotel By Best Western's 2025 Franchise Disclosure Document, if a SureStay Hotel By Best Western location has convention and meeting facilities, those facilities will compete with national, international, and independent hotels and convention centers in other regions. This means that franchisees who choose to offer these facilities must be prepared to compete not only with other hotels in their immediate area but also with larger venues that may attract regional or national events.
For a prospective franchisee, this competition has several implications. First, the franchisee will need to carefully assess the demand for convention and meeting facilities in their chosen location. This assessment should consider the presence of existing venues, the types of events they typically host, and the prices they charge. Second, the franchisee will need to develop a marketing plan that effectively promotes their facilities to potential clients. This plan may include advertising in industry publications, attending trade shows, and building relationships with event planners.
Furthermore, the franchisee should consider the costs associated with operating convention and meeting facilities. These costs may include additional staffing, equipment, and maintenance expenses. The franchisee will need to carefully weigh these costs against the potential revenue generated by the facilities to determine whether they are a worthwhile investment. The FDD also states that Best Western International and its affiliates engage in a wide range of business activities in lodging and related services, some of which may be competitive with your hotel and the System. This means that SureStay Hotel By Best Western franchisees may face competition from other brands within the Best Western International family.
In summary, offering convention and meeting facilities can be a way for SureStay Hotel By Best Western franchisees to attract additional business, but it also comes with increased competition and costs. Franchisees should carefully consider these factors before deciding whether to offer these facilities.