In the context of the Surestay Hotel By Best Western Franchise Agreement, what do 'we,' 'us,' and 'our' refer to?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
This Franchise Agreement, entered into between SureStay, Inc. ("we," "us," "our" or "Franchisor") and the Franchisee ("you," "your" or "Franchisee") set forth in the Addendum attached to this Agreement, is dated as of the Effective Date. We and you may collectively be referred to as the "Parties."
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to the 2025 Surestay Hotel By Best Western Franchise Disclosure Document, the terms 'we,' 'us,' and 'our' refer to SureStay, Inc., the franchisor. This is explicitly stated within the context of the Franchise Agreement. The document also clarifies that 'you' and 'your' refer to the franchisee.
This definition is crucial for understanding the obligations and rights of each party within the franchise agreement. When reviewing the agreement, franchisees should pay close attention to any clause using these pronouns to accurately determine whether a specific obligation or right pertains to them or to Surestay Hotel By Best Western.
For example, the Addendum to the Franchise Agreement specifies that the Monthly Sales and Marketing Fee is subject to change by 'us,' meaning that Surestay Hotel By Best Western has the right to modify this fee. Similarly, any mention of 'your' responsibilities would directly apply to the franchisee, making it essential to understand this distinction throughout the agreement.