What are the advertising and promotion requirements for a Surestay Hotel By Best Western?
Surestay_Hotel_By_Best_Western Franchise · 2025 FDDAnswer from 2025 FDD Document
ring the interest of the System as a whole;
- 5.1.11 advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using our identity and graphics Standards for all System Hotels, at your cost and expense. You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them. You will not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
- 5.1.12 participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs. You must maintain minimum performance Standards and scores for quality assurance programs we establish and pay our thencurrent fees for instances of underperformance;
- 5.1.13 honor all nationally recognized credit cards and credit vouchers issued for general credit purposes that we require and enter into all necessary credit card and voucher agreements with the issuers of such cards or vouchers;
- 5.1.14 participate in and use the Reservation Service, including any additions, enhancements, supplements or variants we develop or adopt, and honor and give first priority on available rooms to all confirmed reservations referred to the Hotel through the Reservation Service. The only reservation service or system you may use for outgoing reservations referred by or from the Hotel to other properties will be the Reservation Service or other reservation services we designate;
- 5.1.15 comply with Laws and, on request, give evidence to us of compliance;
- 5.1.16 participate in, and promptly pay all fees, commissions and charges associated with, all travel agent commission programs and third-party reservation and distribution services (e.g., online travel agencies), all as required by the Standards and in accordance with the terms of these programs, all of which may be modified;
Source: Item 23 — Receipts (FDD pages 88–286)
What This Means (2025 FDD)
According to Surestay Hotel By Best Western's 2025 Franchise Disclosure Document, franchisees are required to advertise and promote their hotel on a local and regional basis in a first-class, dignified manner, using the franchisor's identity and graphics standards. These advertising and promotional activities are at the franchisee's own cost and expense.
Surestay Hotel By Best Western requires franchisees to submit samples of all advertising and promotional materials that have not been previously approved to them for approval before production or distribution. Franchisees cannot use these materials until they receive approval. Surestay Hotel By Best Western also requires franchisees to immediately stop using any advertising or promotional material that they disapprove, even if they had previously approved the materials.
In addition, Surestay Hotel By Best Western uses a Monthly Sales and Marketing Fee to pay for advertising, promotions, publicity, public relations, market research, loyalty programs and other marketing programs for the benefit of System Hotels and their affiliates' licensees and franchisees operating under other hotel brands. They will have sole right to determine how and when they spend these funds, including sole control over the creative concepts, materials and media used in the programs, the placement and allocation of advertising, and the selection of promotional programs. The fees may be spent for the benefit of System Hotels and other BWH Operators, and they will not be used to exclusively promote or benefit the Marks or any one System Hotel or market. Surestay Hotel By Best Western may create any programs and allocate monies derived from Monthly Sales and Marketing Fees to any regions or localities, as they consider appropriate in their sole business judgment.