Under what circumstances is the CI/TY system recommended for a Springhill Suites By Marriott hotel?

According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, the CI/TY system is recommended for hotels that anticipate a high volume of group and catering business opportunities. CI/TY is described as an optional, web-based sales and services system that serves as an alternative to OneSource and SFAWeb/GPO. It handles account, contact, and opportunity/lead management, as well as property sales, event space inventory, and event management. TY applies revenue management techniques to group business for guestrooms and function space.

For a prospective Springhill Suites By Marriott franchisee, this means that if the hotel's business strategy focuses on attracting and managing a significant number of group events and catering services, the CI/TY system could be a beneficial investment. The FDD states that the cost to implement CI/TY is approximately $25,000, payable to Springhill Suites By Marriott. The ongoing cost varies based on the number of guestrooms and square footage of function space at the hotel.

It's important for potential franchisees to evaluate their local market and business plan to determine the expected volume of group and catering business. If the anticipated volume is low, the franchisee may opt for the other systems, OneSource or SFAWeb/GPO, as CI/TY is optional. Understanding the specific needs of the hotel and comparing the features and costs of each system is crucial in making an informed decision. Franchisees should also consider the training and support provided for each system to ensure smooth implementation and operation.