What does the Sales & Marketing charge for Springhill Suites By Marriott cover?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
6 This charge covers the cost of the Marriott Bonvoy loyalty program (the "Loyalty Program"). The Loyalty Program is part of the broader Marriott Bonvoy marketplace, which encompasses our portfolio of over 30 brands and other travel offerings, the Loyalty Program, and direct channels.
Loyalty Program members can earn points for stays at our hotels and other travel offerings, such as Homes & Villas by Marriott Bonvoy®, a global offering focusing on the premium and luxury tiers of rental homes, as well as through purchases with co-branded credit cards and our loyalty partners. Members can redeem points for stays at most of our properties, airline tickets, airline frequent flyer program miles, rental cars, products from Marriott Bonvoy Boutiques®, and a variety of other awards, including experiences from Marriott Bonvoy Moments®. Guests who redeem loyalty points at your hotel trigger a limited reimbursement to you from the loyalty program. We derive revenue as a result of certain Marriott Bonvoy partnerships with other companies. You must hono
Source: Item 6 — B. Other Fees That May Apply to Your Transaction (FDD pages 32–64)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the Sales & Marketing charge covers the cost of the Marriott Bonvoy loyalty program. This program is part of the broader Marriott Bonvoy marketplace, which includes over 30 brands, other travel offerings, and direct channels.
Marriott Bonvoy allows members to earn points for stays at Springhill Suites By Marriott hotels, other travel offerings like Homes & Villas by Marriott Bonvoy, and through purchases with co-branded credit cards and loyalty partners. These points can be redeemed for stays at most Marriott properties, airline tickets, frequent flyer miles, rental cars, products from Marriott Bonvoy Boutiques, and experiences from Marriott Bonvoy Moments.
Franchisees receive limited reimbursement from the loyalty program when guests redeem loyalty points at their hotel. Marriott Bonvoy also generates revenue through partnerships with other companies. As a franchisee, you are required to honor points redemptions at your Springhill Suites By Marriott location.