table_specific

What was the RevPAR index for Springhill Suites By Marriott locations during the 2024 calendar period?

Springhill_Suites_By_Marriott Franchise · 2025 FDD

Answer from 2025 FDD Document

tive to its competitive set (as defined by each hotel) within a given market and is calculated by dividing the RevPAR of the subject hotel by the RevPAR of the competitive set (which may include other Company Brand Hotels). The perhotel metrics for average OCC, ADR, RevPAR, and RevPAR Index shown below were calculated by taking the sum of the results reported by each STR Included Hotel during the applicable period and dividing that sum by the total number of times the STR Included Hotel reported results during the applicable period. If a STR Included Hotel did not report data about occupancy, ADR, RevPAR, or RevPAR Index for a day during the calendar year, that day is not included in the calculation of the results noted in the chart or the averages for that particular hotel noted below. The "median" is the middle data point in the range of performance data.

For each of the periods listed above, "STR Included Hotels" means franchised SpringHill Suites by Marriott hotels that: (a) reported Smith Travel Research, Inc. ("STR") data at any time during the period; and (b) were, as of the end of each calendar year, open and operating as a franchised SpringHill Suites by Marriott hotel for at least two years and satisfied the Conditions. "Conditions" means the hotel did not undergo at any time during the preceding two years any one or more of the following: (1) a rooms renovation that resulted in five percent or more of the total number of available rooms at such hotel being taken out of service during the year in which the renovation occurred; (2) a public space renovation that resulted in revenue displacement during the year in which such renovation occurred of five percent or more

of the annual available room nights at the average daily rate of the most recent year prior to the renovation during which the hotel satisfied each of the Conditions; or (3) an expansion that resulted in an increase in revenues of five percent or more of the annual available room nights (before the expansion) at the average daily rate of the most recent year prior to the expansion during which the hotel satisfied each of the Conditions.

As of December 31, 2024, there were 563 SpringHill Suites by Marriott hotels open and operating in the United States and Canada; of these, 541 were franchised and 495 were STR Included Hotels. Of the 495 STR Included Hotels in 2024, 165 hotels or 33.5% reported an average daily room rate that met or exceeded $149.59; 250 hotels or 50.7% reported an average occupancy rate that met or exceeded 72.3%; $108.08 hotels or 37.3% reported an average RevPAR that met or exceeded $108.08; and 245 hotels or 49.7% reported an average RevPAR Index that met or exceeded 111.7. For the 495 STR Included Hotels in 2024, the average daily room rate ranged from $81.49 to $385.76, with a median of $137.14; the average occupancy rate ranged from 37.5% to 94.4%, with a median of 72.5%; the average RevPAR ranged from 33.75 to 307.51, with a median of 99.95;

Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 118–124)

What This Means (2025 FDD)

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the average RevPAR Index for the 1-Year Comp Hotels was 111.3 during 2024. This is based on 509 franchised SpringHill Suites By Marriott hotels that met specific conditions and were open for 12 months as of December 31, 2024. The RevPAR Index for these hotels ranged from 49.8 to 198.5, with a median average of 111.4. Approximately 50.7% of these hotels, or 253 locations, reported an average RevPAR Index that exceeded the average.

For the 495 STR Included Hotels, the average RevPAR Index was 111.7 for the 2024 calendar period. The average RevPAR Index ranged from 49.8 to 198.5, with a median of 111.4. Approximately 49.7% of these hotels, or 245 locations, reported an average RevPAR Index that met or exceeded 111.7.

For "New Generation Hotels", the RevPAR Index ranged from 67.1 to 198.5, with a median RevPAR Index of 116.92. Approximately 49.4% of hotels met or exceeded the average RevPAR Index. These figures provide insight into the range of financial performance across different Springhill Suites By Marriott locations, which can be influenced by factors such as location, competition, and hotel management effectiveness.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.