What does the Retail Rate Analysis provided by RMAS for Springhill Suites By Marriott include?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
| RMAS Provides Every Week: | Weekly Theme Rotation | Included with Weekly Theme |
|---|---|---|
| Transient ✓ Weekly strategy meeting ✓ State of the art sales strategy packet | Month End Review |
|
|
Group Focus | ✓ Review upcoming group blocks ✓ Complete group to be forecast (next 3 months) ✓ Maintain GRAM/GPO Strategy for Quick Group |
| Group ✓ Maintain Monthly Group Theme offerings | Forecast | ✓ Review daily constrained system forecast for 90 days |
| Retail Rate Analysis | ✓ Retail rate review through KDATE ✓ Discuss retail rate opportunities ✓ Review LTs pricing strategy (non-extended stay) ✓ Review Tier pricing strategy (extended stay) |
Source: Item 17 — , "Renewal, Termination, Transfer, and Dispute Resolution," is amended by the addition of the following paragraph(s) at the conclusion of the Item: (FDD pages 285–553)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the Retail Rate Analysis provided by Revenue Management Advisory Services (RMAS) includes a retail rate review through KDATE, a discussion of retail rate opportunities, a review of Long Term Stay (LTs) pricing strategy (excluding extended stays), and a review of Tier pricing strategy (specifically for extended stays).
This analysis is part of the weekly services provided by RMAS, which also includes a weekly strategy meeting and a state-of-the-art sales strategy packet focused on transient guests. Additionally, RMAS offers services centered around group sales, such as maintaining monthly group theme offerings, reviewing upcoming group blocks, completing group forecasts for the next three months, and maintaining a GRAM/GPO Strategy for Quick Group.
For a prospective Springhill Suites By Marriott franchisee, this means they will receive comprehensive support from RMAS in managing and optimizing their hotel's pricing and revenue strategies. This support covers both transient and group business, with specific attention to retail rates, long-term stay pricing, and tiered pricing for extended stays. The franchisee should ensure they understand how to leverage these analyses and strategies to maximize their hotel's revenue potential.