Does Springhill Suites By Marriott reserve
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
(12) Guestroom Entertainment Platform ("GRE Platform").
This platform allows SpringHill Suites by Marriott hotels to provide an at-home television viewing experience to guests and consists of a set-top box for each guestroom television and access to approved entertainment applications (such as Hulu and Netflix).
The cost to implement a GRE Platform is approximately $23,500, plus $220 per guestroom.
The ongoing cost of the GRE Platform is estimated to range from approximately $67 to $119 per guestroom per month.
We will control the content delivered to guests through the GRE Platform and other media systems at the hotel and we may derive revenue from such activities.
We will designate
the content to be delivered to guests through the GRE Platform and other media services at the hotel, and we may derive revenue from such activities.
- (13) Lobby PC.
You must maintain one or more computer kiosks in a public area for guest use.
We may advertise and market hotels through one or a combination of the following channels: broadcast media (including television and radio), digital media (including search engines, web banners, mobile channels, social media networks, mobile applications, browser-based applications, and online listings), print media (including newspapers, magazines, and marketing collateral), "out-of-home" advertising (including airport, in-flight, and transit billboards), public relations activities, content marketing, events, promotions, sponsorships, and partnerships. We may use our in-house department or an advertising agency to develop our advertising and marketing communications. Our media coverage may be on a local, regional, national, international, or global level.
We or our designee will direct the activities of the Marketing Fund using our discretion over the concepts, materials, media used, and fund allocations. The advertising and marketing activities supported by the Marketing Fund are intended to promote general public recognition of Company Brand Hotels and use of the system, and we have no obligation to ensure that any particular Company Brand Hotel, including your hotel, benefits from Marketing Fund Activities on a prorata or other basis or that your hotel will benefit from the Marketing Fund Activities proportionate to your contribution (Franchise Agreement – Section 3.7.D). We will use the Marketing Fund for purposes that benefit or include SpringHill Suites by Marriott hotels as a whole, certain groups of SpringHill Suites by Marriott hotels, and other Company Brands in addition to SpringHill Suites by Marriott hotels (Franchise Agreement – Section 3.7.D), and we will allocate the cost of such advertising and marketing activities among the marketing funds of the participating Company Brands (including the Marketing Fund) as we determine. Design Hotels, MVW Licensed Brands, and Homes and Villas by Marriott Bonvoy may not contribute to the Marketing Fund.
Except for any item designated as optional, you must purchase, lease, or license from us or our designee, and use in your hotel, the following computer systems, software, and applications, and pay the charges specified below, which include your share of the costs for developing, maintaining, updating, upgrading, and supporting such systems and software:
(1) Property Management System. You must use the property management system that we designate (the "PMS"). The PMS is used for front office, back-of-the-house, and other hotel operations. The cost to implement the PMS for a typical SpringHill Suites hotel is estimated to range from $66,700 to $86,700, This estimate includes the cost of hardware, software, installation, PMS and reservation system training, and the meal and travel costs we will incur to send a training team to your hotel. This range does not include the cost of lodging for the training team, which you must pay. The ongoing Marriott support costs for the PMS are covered by the Program Services Contribution.
(4) Point-of-Sale ("POS") System.
The POS system integrates with the PMS and is used for food and beverage, retail, spa, and other sales outlets at your hotel.
You must use the POS that we designate.
Installation and training for the POS system will be performed by our approved vendor at your cost.
The cost to implement the POS system is approximately $25,000 to $35,000 for a typical 150 guestroom SpringHill Suites by Marriott hotel.
The ongoing Marriott maintenance and support fees for the POS system are approximately $90.75 per month per hotel, plus $17 to $30 per month per POS workstation at the hotel, which includes the cost of patching services relating to the POS system.
The monthly per hotel and per workstation charges may be replaced by a monthly per workstation charge, which we anticipate will range from approximately $29.64 to $52.00.
(5) Reservation System and Yield Management System. You must use the reservation system and yield management system that we designate for SpringHill Suites by Marriott hotels. The reservation system assists with reservations, check-in, charge posting, accounts receivable, night audit, check-out, housekeeping, and guest history. The yield management system is a web-based guestroom inventory management system that provides forecasting tools and makes inventory recommendations. The
reservation system and yield management system will interface with your hotel's PMS. The initial costs associated with the reservation system and yield management system are included in the PMS system costs described above. The ongoing costs of the reservation system and yield management system are covered by the Program Services Contribution.
Source: Item 10 — FINANCING (FDD pages 80–100)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, Springhill Suites By Marriott retains control over certain aspects of the guest experience and marketing, and also has specific requirements regarding computer systems.
Springhill Suites By Marriott maintains control over the content delivered to guests through the Guestroom Entertainment Platform (GRE Platform) and other media systems at the hotel and may derive revenue from such activities. This means franchisees must use the GRE Platform designated by Springhill Suites By Marriott, which allows the company to control the content guests view and potentially generate revenue from it.
Springhill Suites By Marriott also directs the activities of the Marketing Fund, using its discretion over the concepts, materials, media used, and fund allocations. While the advertising and marketing activities supported by the Marketing Fund are intended to promote general public recognition of Company Brand Hotels and use of the system, Springhill Suites By Marriott has no obligation to ensure that any particular SpringHill Suites by Marriott hotel benefits from Marketing Fund Activities on a prorata or other basis or that a hotel will benefit from the Marketing Fund Activities proportionate to its contribution. This indicates that franchisees contribute to the Marketing Fund, but Springhill Suites By Marriott decides how the funds are spent and there's no guarantee that a franchisee's specific hotel will directly benefit from those activities.
Furthermore, franchisees must purchase, lease, or license from Springhill Suites By Marriott or its designee, and use in their hotel, the specified computer systems, software, and applications. This includes the Property Management System (PMS), Point-of-Sale (POS) system, reservation system, and yield management system. These systems are essential for hotel operations, and franchisees must adhere to Springhill Suites By Marriott's designated systems and standards.