What is the registration number for the 'SPRINGHILL SUITES' trademark used by Springhill Suites By Marriott?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the trademark 'SPRINGHILL SUITES' is registered under registration number 2308002. The trademark was officially registered on January 11, 2000. This registration provides Springhill Suites By Marriott with legal protection and exclusive rights to use this trademark in connection with hotel services.

Having a registered trademark is crucial for brand recognition and protection against infringement. The registration on the Principal Register of the United States Patent and Trademark Office signifies that Springhill Suites By Marriott has taken the necessary legal steps to secure its brand identity. As a franchisee, you are granted the right to operate under this trademark, which carries the weight of federal registration.

It is important to note that Springhill Suites By Marriott also uses other trademarks, some of which are listed with their registration numbers and dates. These include variations of the 'SPRINGHILL SUITES' name combined with 'BY MARRIOTT' and design elements. The franchisor also uses stylized versions and flower designs, each having its own registration details. Franchisees must adhere to the specific trademark usage guidelines provided by Springhill Suites By Marriott to maintain brand consistency and avoid potential legal issues.

Prospective franchisees should be aware that Springhill Suites By Marriott retains the right to modify or discontinue the use of any trademark. While the company is obligated to protect the validity of its trademarks, it is not required to maintain the registration of any trademark it deems unnecessary. This means that the specific trademarks used by a franchisee could change over time, and franchisees must stay informed of any updates from Springhill Suites By Marriott.