What is the registration number for the 'SPRINGHILL SUITES' trademark owned by Springhill Suites By Marriott?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
| MARK | REG. NO. | REG. DATE |
|---|---|---|
| SPRINGHILL SUITES | 2308002 | 11-Jan-2000 |
Source: Item 13 — TRADEMARKS (FDD pages 102–104)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the trademark 'SPRINGHILL SUITES' is registered under registration number 2308002. The registration date for this trademark is January 11, 2000. This registration on the Principal Register of the United States Patent and Trademark Office grants Springhill Suites By Marriott certain legal protections and exclusive rights to use this trademark in connection with hotel services.
Having a registered trademark is crucial for brand protection. It allows Springhill Suites By Marriott to prevent others from using similar names or logos that could confuse customers or dilute the brand's identity. For a franchisee, this means they are operating under a recognized and legally protected brand, which can contribute to customer trust and business success. The FDD also states that franchisees must use the designated name for their hotel and that Springhill Suites By Marriott may modify or discontinue trademarks, requiring franchisees to adapt accordingly at their own expense.
Springhill Suites By Marriott also maintains the right to control the defense and settlement of any claims involving the trademarks and will indemnify franchisees against third-party claims of infringement, provided the franchisee complies with the terms of the franchise agreement. This protection offers franchisees some security, as long as they adhere to the brand's standards and promptly report any potential infringements or challenges to the trademarks. Franchisees must also avoid using the trademarks in unauthorized ways, such as in email addresses or domain names, to avoid penalties.
In summary, the registration of the 'SPRINGHILL SUITES' trademark provides a legal foundation for the brand's identity and offers franchisees a degree of protection against infringement, while also imposing certain obligations on them to maintain brand standards and report any potential trademark issues.