What is the purpose of the revenue management services provided by Springhill Suites By Marriott?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the objective of the Program is to provide both tactical and strategic leadership support to participating hotels.

Springhill Suites By Marriott requires franchisees to utilize designated revenue management resources, such as In Market Marriott Services Revenue Management, Marriott's Revenue Management Advisory Services, or a Franchise Hotel or Company Revenue Management resource. These resources are secured through service agreements and aim to optimize revenue generation for the hotel.

Franchisees must use specified systems like SFAWeb with FSI or CI/TY and One Yield for sales and revenue management. They are also required to maintain total group, transient, and contract rooms, average daily rate (ADR), and revenue goals for a minimum of two years in the One Yield Total Hotel Goal Setting system. This ensures that franchisees actively manage and forecast their revenue streams.

Furthermore, franchisees must set and communicate pricing using tools like Group Pricing Optimizer (GPO). Marriott will adhere to the franchisee's pricing decisions when developing group sales proposals. If specific pricing direction is absent, Marriott is authorized to offer group pricing within the range recommended by GPO. Franchisees must also have resources available to handle questions and requests about group leads, responding to leads promptly during business hours. This comprehensive approach ensures effective revenue management and alignment with Marriott's standards.