Is participation in CI/TY required or optional for Springhill Suites By Marriott franchisees?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
lving application requirements.
(2) Opportunity Management Systems. You must implement an opportunity management system at your hotel. Participation in either Sales Force Automation/Group Pricing Optimizer ("SFAWeb/GPO") or OneSource is required, and CI/TY is optional. The rates for these programs are adjusted periodically.
(a) OneSource is a lead response management solution that provides hotels with the ability to receive and respond to leads for group business received through certain sales channels, including QuickGroup. The cost to implement OneSource is estimated to be approximately $600 and is payable to us.
(b) SFAWeb/GPO has all the functionality of OneSource. In addition, it enables account, customer, and opportunity (group sales and catering) management.
Source: Item 10 — FINANCING (FDD pages 80–100)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, participation in the CI/TY system is optional. However, franchisees are required to implement an opportunity management system at their hotel, with the choice between Sales Force Automation/Group Pricing Optimizer (SFAWeb/GPO) or OneSource being mandatory. CI/TY serves as an alternative to these two systems.
CI/TY is a web-based sales and services system that handles account, contact, and opportunity/lead management, as well as property sales, event space inventory, and event management. It also applies revenue management techniques to group business for guestrooms and function space. The initial cost to implement CI/TY is approximately $25,000, payable to Springhill Suites By Marriott, with ongoing costs varying based on the number of guestrooms and square footage of function space at the hotel.
The FDD recommends CI/TY for hotels with a high volume of group and catering business opportunities. While not mandatory, franchisees should evaluate their business needs to determine if the benefits of CI/TY justify the implementation and ongoing costs. The decision to use CI/TY should be based on whether it aligns with the hotel's operational strategy and revenue goals.