To whom is the OneSource implementation fee payable for a Springhill Suites By Marriott?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
lving application requirements.
(2) Opportunity Management Systems. You must implement an opportunity management system at your hotel. Participation in either Sales Force Automation/Group Pricing Optimizer ("SFAWeb/GPO") or OneSource is required, and CI/TY is optional. The rates for these programs are adjusted periodically.
(a) OneSource is a lead response management solution that provides hotels with the ability to receive and respond to leads for group business received through certain sales channels, including QuickGroup. The cost to implement OneSource is estimated to be approximately $600 and is payable to us.
(b) SFAWeb/GPO has all the functionality of OneSource. In addition, it enables account, customer, and opportunity (group sales and catering) management. Participation enables these hotels and above-property service organizations (Area/Account Sales, Group Sales, Centralized Revenue Management and National Group Sales) to share certain account, customer, and business opportunity information. The cost to implement SFAWeb/GPO is $16,000 and is payable to us. The ongoing cost of SFAWeb/GPO varies based on the number of guestrooms and square footage of function space at the hotel.
(c) CI/TY is an optional, web-based sales and services system, and is an alternative to OneSource and SFAWeb/GPO. CI handles account, contact, and opportunity/lead management, as well as property sales, event space inventory, and event management. TY applies revenue management techniques to group business for guestrooms and function space. The cost to implement CI/TY is approximate
Source: Item 10 — FINANCING (FDD pages 80–100)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, the OneSource implementation fee is payable directly to the franchisor, Marriott. OneSource is a lead response management solution designed to help hotels manage and respond to leads for group business that are received through specific sales channels, including QuickGroup.
The implementation cost for OneSource is estimated to be approximately $600. This is a mandatory expense for franchisees as part of the opportunity management system requirements. Franchisees should factor this cost into their initial investment and operational budget when considering a Springhill Suites By Marriott franchise.
In addition to OneSource, Springhill Suites By Marriott franchisees have the option to implement other systems like SFAWeb/GPO or CI/TY, which offer more comprehensive functionalities but also come with higher implementation costs. SFAWeb/GPO costs $16,000 to implement, while CI/TY costs approximately $25,000. Both of these alternative systems are also payable to Marriott.