What is OneSource and what functionality does it provide to Springhill Suites By Marriott hotels?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
lving application requirements.
(2) Opportunity Management Systems. You must implement an opportunity management system at your hotel. Participation in either Sales Force Automation/Group Pricing Optimizer ("SFAWeb/GPO") or OneSource is required, and CI/TY is optional. The rates for these programs are adjusted periodically.
(a) OneSource is a lead response management solution that provides hotels with the ability to receive and respond to leads for group business received through certain sales channels, including QuickGroup. The cost to implement OneSource is estimated to be approximately $600 and is payable to us.
(b) SFAWeb/GPO has all the functionality of OneSource. In addition, it enables account, customer, and opportunity (group sales and catering) management. Participation enables these hotels and above-property service organizations (Area/Account Sales, Group Sales, Centralized Revenue Management and National Group Sales) to share certain account, customer, and business opportunity information. The cost to implement SFAWeb/GPO is $16,000 and is payable to us. The ongoing cost of SFAWeb/GPO varies based on the number of guestrooms and square footage of function space at the hotel.
Source: Item 10 — FINANCING (FDD pages 80–100)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, OneSource is a lead response management solution. It enables Springhill Suites By Marriott hotels to receive and respond to leads for group business that come through specific sales channels, including QuickGroup. The estimated cost to implement OneSource is $600, payable to Springhill Suites By Marriott.
Springhill Suites By Marriott franchisees are required to implement an opportunity management system at their hotel. Besides OneSource, franchisees can also participate in Sales Force Automation/Group Pricing Optimizer (SFAWeb/GPO) or CI/TY, which is optional. SFAWeb/GPO has all the functionality of OneSource, but also enables account, customer, and opportunity management.
CI/TY is an alternative to OneSource and SFAWeb/GPO, handling account, contact, and opportunity/lead management, as well as property sales, event space inventory, and event management. Springhill Suites By Marriott recommends CI/TY if the hotel has a high volume of group and catering business opportunities.