What obligation does a Springhill Suites By Marriott franchisee have regarding compliance with the System and Standards?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- 10.1 Compliance with System and Standards. Franchisee agrees that conformity with all aspects of the System and the Standards is essential to maintain the uniform quality and guest service of System Hotels. Franchisee will comply at all times with the Standards (including paying amounts owed pursuant to the Standards for violations thereof) and operate the Hotel in compliance with the System and the Marriott Agreements. Franchisor will make the Standards available to Franchisee through the Electronic Systems or in such other manner Franchisor deems appropriate. The Standards will at all times remain the sole property of Franchisor and its Affiliates.
- 10.2 Modification of the System and Standards. Franchisor and its Affiliates may modify the System and Standards, and such modifications may include materially changing, adding or deleting elements of the System or the Standards. Franchisee agrees that modifications to the System may be made for all System Hotels or for any Category of System Hotels. Franchisor may allocate the costs of System modifications among System Hotels or any Category of System Hotels, and such allocation will be on a fair and consistent basis. Such costs may include development costs and the reimbursement of capital invested in the development of such System modifications, together with costs incurred by Franchisor to finance such capital.
- A. Required Activities. Franchisee will: (i) operate the Hotel at all times in compliance with the Standards; (ii) fully participate in the Quality Assurance Program and all mandatory programs for System Hotels (which may require providing complimentary guestrooms and refunds); (iii) offer all guest services required for System Hotels (which may include complimentary services); (iv) make all payments due in accordance with the terms of all contracts and invoices related to the Hotel, except for payments that are disputed in good faith; and (v) provide all food and beverage service in the Hotel in compliance with the Standards and Applicable Law, and pay the F&B Support Fee to Franchisor.
Source: Item 23 — RECEIPTS (FDD pages 139–206)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, franchisees must adhere to all aspects of the System and Standards to maintain uniformity in quality and guest service across all System Hotels. This includes complying with the Standards at all times, which may involve paying amounts owed for violations, and operating the Hotel in compliance with both the System and the Marriott Agreements. Springhill Suites By Marriott will provide the Standards to the franchisee through Electronic Systems or other appropriate methods. These Standards remain the sole property of Springhill Suites By Marriott and its Affiliates.
Springhill Suites By Marriott retains the right to modify the System and Standards, potentially including material changes, additions, or deletions. These modifications can apply to all System Hotels or specific categories, and Springhill Suites By Marriott can allocate the costs of these modifications among hotels on a fair and consistent basis. These costs may cover development and capital investments, along with financing expenses.
Furthermore, the franchisee is obligated to operate the Hotel in compliance with the Standards, participate fully in the Quality Assurance Program and all mandatory programs for System Hotels, offer all guest services required for System Hotels, make all payments due in accordance with the terms of all contracts and invoices related to the Hotel (except for payments disputed in good faith), and provide all food and beverage service in the Hotel in compliance with the Standards and Applicable Law, and pay the F&B Support Fee to Springhill Suites By Marriott.