What is the objective of the Business Transient support program for Springhill Suites By Marriott?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
The objective of the Program is to provide Business Transient support for Marriott's U.S./Canada Account Sales team for accounts which are not already included in Marriott's Franchise BT pricing process. These segments include Airline, Wholesale, and TMC/Consortia.
There will be a 2-year wait period for all participating hotels who opt-out of the program before becoming eligible to sign up again.
Source: Item 17 — , "Renewal, Termination, Transfer, and Dispute Resolution," is amended by the addition of the following paragraph(s) at the conclusion of the Item: (FDD pages 285–553)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, the objective of the Business Transient support program for Springhill Suites By Marriott is to provide support for Marriott's U.S./Canada Account Sales team. This support targets accounts not already included in Marriott's Franchise BT pricing process, specifically segments like Airline, Wholesale, and TMC/Consortia.
For a Springhill Suites By Marriott franchisee, this means the program is designed to help increase revenue by focusing on specific business segments that may not be covered by standard pricing processes. By participating in this program, franchisees can tap into Marriott's sales expertise and resources to attract business from areas like airlines and travel management companies.
It's important to note that there is a stipulation regarding opting out of the program. Hotels that choose to opt-out of the program must wait two years before they are eligible to sign up again. This condition encourages consistent participation to maximize the benefits of the program and maintain continuity in sales efforts.