What Marriott Select Brands are referenced in the Springhill Suites By Marriott FDD?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- Human Resources
- Loyalty Program Marriott Bonvoy
Source: Item 17 — , "Renewal, Termination, Transfer, and Dispute Resolution," is amended by the addition of the following paragraph(s) at the conclusion of the Item: (FDD pages 285–553)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, the loyalty program Marriott Bonvoy is mentioned. This indicates that Springhill Suites By Marriott participates in the Marriott Bonvoy loyalty program, which allows guests to earn and redeem points at participating Marriott brands.
For a prospective franchisee, this means that the Springhill Suites By Marriott hotel will benefit from the brand recognition and customer base associated with the Marriott Bonvoy program. This can lead to increased occupancy rates and revenue, as loyalty program members are more likely to choose a hotel within the Marriott family of brands.
However, franchisees must also adhere to the standards and guidelines of the Marriott Bonvoy program, which may include offering specific benefits to loyalty members and participating in promotional activities. Understanding the requirements and costs associated with the Marriott Bonvoy program is crucial for potential Springhill Suites By Marriott franchisees.