Does Springhill Suites By Marriott make any financial performance representations for residences?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the company does not make any financial performance representations for residences. However, Springhill Suites By Marriott does provide financial performance representations for franchised SpringHill Suites by Marriott hotels in the United States and Canada that meet specific criteria. These representations are based on historical data from hotels open and operating for at least two years as of December 31, 2024.

Specifically, the FDD includes data related to the Reservation Channels' contribution to room night revenue, average occupancy rate, average daily room rate, and average RevPAR (revenue per available room). This data is compiled by STR, an independent research firm, and from Marriott's internal databases. The financial performance representations also include information on the Marriott Bonvoy loyalty program's contribution to revenue and occupancy, including average daily spend per member paid room night and the average number of member room nights per hotel.

It is important for prospective franchisees to understand that these figures reflect past performance and may not be indicative of future results. The FDD explicitly states that individual results may vary and there is no assurance that a franchisee will achieve any specific level of sales, revenue, or performance. The success of a Springhill Suites By Marriott hotel depends on various factors, including location, competition, economic conditions, and the franchisee's ability to effectively manage and market the hotel. If a prospective franchisee is purchasing an existing outlet, Springhill Suites By Marriott may provide the actual records of that outlet.