Are the loyalty programs used by Springhill Suites By Marriott subject to change?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
The reservations and loyalty program information disclosed in this Item 19 relates to the performance of Included Hotels using the Reservation Channels and loyalty programs in effect in during the 2024 calendar year. These programs are subject to change.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 118–124)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, the loyalty programs in place during the 2024 calendar year are subject to change. This statement appears in Item 19, which discusses the financial performance representations of Springhill Suites By Marriott hotels. Specifically, the FDD mentions the performance of hotels using reservation channels and loyalty programs.
For a potential franchisee, this means that the specifics of the Marriott Bonvoy loyalty program, and how it contributes to revenue and occupancy, could be altered by Springhill Suites By Marriott. While the FDD provides data on the program's performance during 2024, there is no guarantee that the same terms and benefits will remain in place.
Because loyalty programs can significantly impact a hotel's revenue through member stays and spending, franchisees should stay informed about any upcoming changes. It would be prudent for a prospective franchisee to discuss the potential for changes to the Marriott Bonvoy program with the franchisor to understand the possible implications for their investment.