When is the Learning & Development Bundle fee due for a Springhill Suites By Marriott franchise?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
pproximately $795 per person.
If you desire to operate your new-to-system hotel but we determine that you are not qualified to operate a system hotel without additional training, you must participate in the Franchisee Introduction to Marriott program ("FITM"). FITM includes executive-level virtual and in-person meetings and self-paced training on the use of Marriott programs, systems, and services. You must pay our thencurrent FITM enrollment fee, presently $40,000, at least 10 months before the hotel opening deadline set forth in your franchise agreement. Alternately, if we determine that you are qualified to operate the hotel, but are unfamiliar with the system, we may require you to participate in the Franchisee OnBoarding for New Development program ("FOND"), through which we provide executive-level, virtual, self-paced training on the use of Marriott programs, systems, and services. You must pay our then-current FOND enrollment fee, presently $20,000, at least 10 months before the hotel opening deadline set forth in your franchise agreement. Franchisees that participate in FITM or FOND must also undergo one nonaccountable audit and, for a period of two years, participate in the Revenue Management Advisory Services program, the Customer Engagement Center Property Support Services program, the Digital Marketing program, and the sales programs we specify, at an additional cost. See Items 6 and 11 for more information regarding these programs. You may incur additional fees and costs or be required to retain a third-party management company if you do not complete these programs in the time frame specified by us.
The orientation training programs, as well as FITM and FOND, will be provided at the location we designate. See Item 11 for additional details regarding these and other training and related fees and costs that may apply to your hotel prior to opening.
Pre-Opening Training and Services
If your hotel has a residential or condominium component, we will provide up to 14 days of on-site and/or virtual training relating to our standards before the opening of the residential or condominium component of the hotel. We anticipate that the cost of pre-opening training will range from $15,000 to $30,000. In addition, your executives and the executives of your management company must complete Residential Executive Orientation at least 12 to 14 months prior to the opening of the residential or condominium component. You must pay our then current fee for Residential Executive Orientation, presently $10,000. In addition, you must pay for the travel, meal, lodging, and other costs for required executives to attend the Residential Executive Orientation.
Fees for Conversions, Transfers, and Relicenses
A. Property Improvement Plan
When converting a hotel (including another Company Brand Hotel) to a SpringHill Suites by Marriott hotel, transferring an existing SpringHill Suites by Marriott hotel, or converting a hotel that is currently managed by us or one of our affiliates to a franchised SpringHill Suites by Marriott hotel, as set forth in Item 6, you must pay a property improvement plan fee of $12,000 for us to review the hotel to determine the renovations or other work necessary to bring the hotel into good repair and to conform the hotel to our then-current SpringHill Suites by Marriott standards, including fire protection and life safety standards, and prepare a property improvement plan ("PIP"). Payment is due when the review is requested.
Source: Item 6 — B. Other Fees That May Apply to Your Transaction (FDD pages 32–64)
What This Means (2025 FDD)
Based on the 2025 Franchise Disclosure Document, Springhill Suites By Marriott franchisees may be required to participate in certain training programs depending on their qualifications and familiarity with the Marriott systems. If Springhill Suites By Marriott determines that a franchisee is not qualified to operate a system hotel without additional training, the franchisee must participate in the Franchisee Introduction to Marriott program (FITM). The then-current FITM enrollment fee, presently $40,000, must be paid at least 10 months before the hotel opening deadline set forth in the franchise agreement. Alternatively, if Springhill Suites By Marriott determines that the franchisee is qualified to operate the hotel but is unfamiliar with the system, they may be required to participate in the Franchisee OnBoarding for New Development program (FOND). The then-current FOND enrollment fee, presently $20,000, must be paid at least 10 months before the hotel opening deadline set forth in the franchise agreement.
For franchisees of open hotels, if Springhill Suites By Marriott determines that a franchisee is not qualified to operate a system hotel without additional training, they must participate in the FITM program for open hotels (FITM-R), which costs $60,000 and must be paid when the franchisee executes the franchise agreement. If Springhill Suites By Marriott determines that the franchisee is qualified to operate the hotel but is unfamiliar with the Marriott systems, they may be required to participate in the Above Property Immersion program (API). The then-current API enrollment fee, presently $20,000, must be paid when the franchisee executes the franchise agreement.
Franchisees who participate in FITM, FOND, FITM-R, or API may also be required to participate in the Revenue Management Advisory Services program, the Customer Engagement Center Property Support Services program, the Digital Marketing program, and the sales programs specified by Springhill Suites By Marriott, at an additional cost. Failure to complete these programs in the specified timeframe may result in additional fees and costs or the requirement to retain a third-party management company. These orientation training programs, as well as FITM and FOND, will be provided at the location designated by Springhill Suites By Marriott. Additional details regarding these and other training and related fees and costs that may apply to the hotel prior to opening can be found in Item 11 of the FDD.