Who is included in 'The Marriott Group' as it pertains to the Springhill Suites By Marriott privacy statement?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the Marriott Group, for the purposes of its privacy statement, includes Marriott International, Inc. and its affiliates. The privacy statement is applicable to the personal data of individuals other than Marriott Associates, such as contractors, consultants, Franchise Hotel employees, business partners, and non-guests. This means that the privacy practices outlined in the statement are designed to protect the data of those who interact with Marriott but are not directly employed by them or staying as guests at their properties.

Specifically, the privacy statement does not cover Marriott Associates, whose personal data is governed by the Associate Personal Data Privacy Statement. Similarly, the personal data of guests is covered by the Marriott Group Global Privacy Statement. This delineation ensures that different categories of individuals have their data handled according to specific privacy policies tailored to their relationship with Marriott.

For a prospective Springhill Suites By Marriott franchisee, understanding this privacy structure is crucial. As a franchisee, you will likely interact with contractors, consultants, and other business partners whose data falls under this privacy statement. Ensuring compliance with this statement is essential for maintaining legal and ethical standards in your business operations. Additionally, it is important to be aware of the separate privacy statements for Marriott Associates and guests, as you will also be responsible for handling their data appropriately.