What does the group focus provided weekly by RMAS for Springhill Suites By Marriott include?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
| RMAS Provides Every Week: | Weekly Theme Rotation | Included with Weekly Theme |
|---|---|---|
| Transient ✓ Weekly strategy meeting ✓ State of the art sales strategy packet | Month End Review |
|
|
Group Focus | ✓ Review upcoming group blocks ✓ Complete group to be forecast (next 3 months) ✓ Maintain GRAM/GPO Strategy for Quick Group |
| Group ✓ Maintain Monthly Group Theme offerings | Forecast | ✓ Review daily constrained system forecast for 90 days |
| Retail Rate Analysis | ✓ Retail rate review through KDATE ✓ Discuss retail rate opportunities ✓ Review LTs pricing strategy (non-extended stay) ✓ Review Tier pricing strategy (extended stay) |
Source: Item 17 — , "Renewal, Termination, Transfer, and Dispute Resolution," is amended by the addition of the following paragraph(s) at the conclusion of the Item: (FDD pages 285–553)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott FDD, the Revenue Management Advisory Services (RMAS) provides a weekly group focus that includes several key elements. This service is designed to help franchisees optimize their group sales strategy and forecasting.
Specifically, the weekly group focus involves reviewing upcoming group blocks to understand the demand and occupancy that can be expected from group bookings. RMAS also completes a forecast for the next three months related to group bookings, allowing the hotel to prepare for anticipated group business.
Additionally, RMAS maintains a GRAM/GPO (Group Rate Affinity Marketing/Group Purchasing Organization) strategy for Quick Group, which likely involves managing rates and marketing efforts to attract and secure group bookings efficiently. This comprehensive approach to group sales support aims to maximize revenue from group business for Springhill Suites By Marriott franchisees.