As a Springhill Suites By Marriott franchisee, what standard program business processes must I comply with?

According to the 2025 Springhill Suites By Marriott FDD, as a franchisee participating in the Multi-Hotel Sales (MHS) Shared Service Program, you must comply with several standard business processes. These include supporting effective event management, utilizing the Program's group and catering turnover process, and ensuring proper billing. You are also required to make all hotel group and catering inventory accessible to the appropriate Program sales channels, such as the Regional, Centralized, or Local Catering Multi Hotel Sales Teams.

Maintaining function space availability in the standard Marriott sales system is another key requirement. For Marriott Select Brand hotels, this involves using the Function Space Inventory (FSI) feature of Sales Force Automation (SFAWeb), while Full Service hotels use Consolidated Inventory/Total Yield (CI/TY). All leads for group or catering business within the Program's parameters must be directed to the correct Program sales channel. Additionally, all sales agreements must include a clause clarifying that the agreement is between the hotel and the organization, not Marriott International, Inc., and must be countersigned within 24 hours or as required by the applicable business process.

Specifically, franchisees must comply with processes such as OM1.1 Local Catering Events (if applicable), OM1.3 Affiliate Process, OM2.5 Business Evaluation, and utilizing the BE Express Job Aid available on marriott.com. Other processes include OM4.2 Letter of Intent (optional), OM8.2 Pop-Up Business for Property Sales & Sales Office, OM8.3.2 Transient High Touch Bookings, and Opportunity Distribution for both Front Office Teams (OM8.4 Full-Service) and Marriott Select Brands (OM8.4.1). Additional processes cover areas like OM8.5 Opportunity Changes Prior to Turnover Acceptance, OM8.5.1 Turnover Process, OM8.6 Changes to Opportunities Post Turnover Acceptance, OM10.1 Site Inspection: Multi-Hotel Sales Parameters, and OM11.1 Walk-In Opportunities.

These obligations are part of Attachment B to the franchise agreement, and failure to comply with these processes constitutes a default under the agreement. Franchisees are also expected to keep office space available for Area Sales, use Marriott's standard templates for owner meetings, host Area Sales meetings on a rotating basis, and provide Program personnel access to the hotel's sales and marketing budgets and inventory.