What is a Springhill Suites By Marriott franchisee obligated to do regarding the reputation of the System?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee will not, and will ensure that its employees and agents do not, take any action or engage in any conduct that is likely to adversely affect the reputation, goodwill, or business of the Hotel, the System, any Franchisor Product or Franchisor.
Franchisee will comply with the Standards regarding protection of the reputation of the System, including protection of Intellectual Property, and promptly notify Franchisor of any event that has occurred that is likely to receive or is receiving significant negative public attention, and Franchisee will cooperate with Franchisor in the resolution of, and the public response to, any such matters.
Source: Item 23 — RECEIPTS (FDD pages 139–206)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, franchisees have specific obligations to protect the reputation, goodwill, and business of the hotel, the Springhill Suites By Marriott system, and any franchisor products. Franchisees must ensure that neither they, nor their employees or agents, take any action or engage in any conduct that could adversely affect the reputation of the brand.
To uphold the reputation of the Springhill Suites By Marriott system, franchisees must comply with all standards, including those related to the protection of intellectual property. This involves safeguarding trademarks, service marks, and other proprietary information associated with the brand. Franchisees are also required to promptly notify Springhill Suites By Marriott of any event that is likely to receive significant negative public attention.
Furthermore, franchisees must cooperate with Springhill Suites By Marriott in resolving and responding to any issues that may arise from such events. This collaborative approach ensures that any potential damage to the brand's reputation is mitigated effectively. By adhering to these requirements, Springhill Suites By Marriott franchisees play a crucial role in maintaining the integrity and positive image of the brand.