How should a Springhill Suites By Marriott franchisee identify itself as a franchisee or licensee?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee will identify itself as a franchisee or licensee of Franchisor and the owner or operator of the Hotel only in the form and manner as provided in the Standards.
Franchisee will not use any Proprietary Marks in any manner that could imply that Franchisee has an Ownership Interest in the Proprietary Marks;
Source: Item 23 — RECEIPTS (FDD pages 139–206)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, franchisees must identify themselves as a franchisee or licensee of Springhill Suites By Marriott and as the owner or operator of the hotel. This identification must be done in the specific form and manner outlined in the brand's standards.
This requirement ensures that customers are aware of the relationship between the franchisee and Springhill Suites By Marriott, maintaining brand consistency and managing customer expectations. It also prevents any implication that the franchisee has an ownership interest in the Springhill Suites By Marriott's proprietary marks.
Furthermore, the franchisee is prohibited from using Springhill Suites By Marriott's proprietary marks in their corporate or legal name, in connection with any business activity except the hotel, or as a road name or address. They also cannot register any marks similar to Springhill Suites By Marriott's proprietary marks. This protects the brand's intellectual property and prevents potential customer confusion.