For Springhill Suites By Marriott, what is the earliest year for which financial data is provided?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the earliest year for which financial data is provided is 2024. Item 19 includes financial performance representations based on data from the 12-month period ending December 31, 2024. This includes information on reservation channels' contribution to room night revenue, as well as data related to ADR (Average Daily Rate), OCC (Occupancy Rate), and RevPAR (Revenue Per Available Room) for franchised SpringHill Suites By Marriott hotels in the United States and Canada that met specific criteria. The financial data is specifically for hotels open and operating as SpringHill Suites By Marriott hotels for at least two years as of December 31, 2024.

Specifically, the FDD includes data for 'Included Hotels,' which are those open and operating for at least two years by the end of 2024 and that satisfy certain conditions related to renovations or expansions. The document also presents data for '1-Year Comp Hotels,' which are hotels open for 12 months as of December 31, 2024. This allows prospective franchisees to understand the recent financial performance of existing hotels within the SpringHill Suites By Marriott system. The data encompasses various metrics, including average and median ADR, OCC, RevPAR, and RevPAR Index, providing a comprehensive overview of hotel performance.

For a prospective franchisee, this means that the 2025 FDD offers a snapshot of how SpringHill Suites By Marriott hotels performed in the immediate past year. This information can be valuable in assessing the potential financial viability of a new franchise. However, it is important to note that past performance is not necessarily indicative of future results, and various factors can influence a hotel's financial performance, as noted in the FDD. These factors include location, competition, economic conditions, and the effectiveness of hotel management.