What is the deadline for Springhill Suites By Marriott franchisees to provide annual goals to the Program?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
- Provide Program personnel with a verified budget for each Hotel, using Program goal setting procedures, to ensure that reasonable goals are established for sales channels. Marriott's reliance on Franchisee's goals in providing services for the Program is not a guaranty or warranty that any specific goal is achievable or that the goals will be met by you and/or Marriott.
- Provide annual goals to Program by end of January.
Source: Item 17 — , "Renewal, Termination, Transfer, and Dispute Resolution," is amended by the addition of the following paragraph(s) at the conclusion of the Item: (FDD pages 285–553)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, franchisees must provide annual goals to the Program by the end of January. These goals are part of the financial considerations for the franchise and are used to establish reasonable sales channel goals.
Springhill Suites By Marriott uses these franchisee-provided goals to create a verified budget for each hotel. This budget is used in the Program's goal-setting procedures. However, the FDD clarifies that Marriott's use of these goals does not guarantee that the franchisee will achieve them.
This requirement ensures that both the franchisee and Springhill Suites By Marriott are aligned on sales expectations and strategies for the upcoming year. It also allows Springhill Suites By Marriott to tailor its support and resources to help franchisees meet their individual goals. Franchisees should take this deadline seriously and prepare their annual goals well in advance to ensure they can meet the end-of-January deadline.