On what date was the 'SPRINGHILL' trademark registered for Springhill Suites By Marriott?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, the trademark 'SPRINGHILL' was registered on January 13, 2009, with the registration number 3560596. This registration provides Springhill Suites By Marriott with legal rights and protections for the use of this trademark in connection with its hotel services.

Having a registered trademark is crucial for a franchise system like Springhill Suites By Marriott. It allows them to protect their brand identity and prevent others from using similar names or logos that could confuse customers. For franchisees, this means they are operating under a recognized and legally protected brand, which can contribute to customer trust and business success. The FDD also states that Springhill Suites By Marriott may modify or discontinue the use of a trademark or hotel name at the franchisee's expense, so it is important to stay up to date with any changes to trademarks.

The document also mentions that franchisees must notify Springhill Suites By Marriott promptly if they learn about any infringement or challenges to the use of their trademarks. Springhill Suites By Marriott retains sole control over the defense and settlement of any claims involving the trademarks and will indemnify franchisees against third-party claims of infringement, provided the franchisee complies with the terms of the franchise agreement and cooperates fully in the defense or settlement of the claim. This demonstrates the importance of using the trademarks only as authorized and adhering to the franchise agreement to maintain protection.

Overall, the trademark information in the FDD highlights the importance of brand protection for Springhill Suites By Marriott and its franchisees. It also outlines the responsibilities of both the franchisor and franchisee in maintaining the integrity of the trademarks and addressing any potential infringement issues.