What is the cost to implement the SFAWeb/GPO system for a Springhill Suites By Marriott franchise?

According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, implementing the Sales Force Automation/Group Pricing Optimizer (SFAWeb/GPO) system will cost $16,000. This fee is payable directly to Springhill Suites By Marriott. The SFAWeb/GPO system offers all the features of OneSource, along with account, customer, and opportunity management capabilities for group sales and catering. It also facilitates the sharing of account, customer, and business opportunity information among hotels and above-property service organizations.

It is important to note that the $16,000 covers the initial implementation cost. The FDD states that there are ongoing costs associated with SFAWeb/GPO, which will fluctuate based on the number of guestrooms and the square footage of function space at the hotel. These ongoing costs are in addition to the initial implementation fee and should be factored into the overall budget.

Prospective franchisees should carefully consider the features and benefits of SFAWeb/GPO in relation to their hotel's specific needs and business strategy. If a Springhill Suites By Marriott hotel anticipates a high volume of group and catering business, the franchisor recommends considering CI/TY, which is an alternative to OneSource and SFAWeb/GPO. Understanding these different system options and their associated costs is crucial for making informed decisions about technology investments.