What are the confidentiality obligations of a Springhill Suites By Marriott franchisee regarding the Electronic Systems?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to the requirements of Section 12 of this Agreement, Franchisee will ensure that only authorized Persons have access to the Electronic Systems and that the Electronic Systems are only used for their intended purpose.
Franchisee will not, without the consent of Franchisor and any applicable third-party vendor, copy, reverse engineer, modify or provide unauthorized access to the Electronic Systems or any of its components.
Franchisee will not attempt to disregard or circumvent any measures used by Franchisor to safeguard the Electronic Systems and the Intellectual Property.
Source: Item 23 — RECEIPTS (FDD pages 139–206)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, franchisees have specific confidentiality obligations regarding the Electronic Systems. Franchisees must ensure that only authorized individuals have access to the Electronic Systems and that these systems are used only for their intended purposes.
Specifically, a Springhill Suites By Marriott franchisee is prohibited from copying, reverse engineering, modifying, or providing unauthorized access to the Electronic Systems or any of their components without the consent of Springhill Suites By Marriott and any applicable third-party vendor. Furthermore, franchisees must not attempt to bypass or circumvent any measures implemented by Springhill Suites By Marriott to protect the Electronic Systems and related intellectual property.
These obligations are crucial for maintaining the integrity and security of Springhill Suites By Marriott's proprietary systems and data. Failure to comply with these confidentiality requirements could result in a breach of the franchise agreement and potential legal consequences. Franchisees should ensure that their employees and agents are aware of and adhere to these confidentiality obligations to prevent unauthorized access or misuse of the Electronic Systems.