Is Cluster Revenue Management available for every Springhill Suites By Marriott location?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
The costs of Cluster Revenue Management are shared by the hotels choosing to participate in the cluster and are based on average time spent on each revenue management function (market strategy/leadership, rooms inventory management, and analysis) for each kind or classification of hotel in the cluster. Depending on your location, a cluster for Revenue Management may not be available for your hotel.
Source: Item 6 — B. Other Fees That May Apply to Your Transaction (FDD pages 32–64)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, Cluster Revenue Management may not be available for every hotel location. The availability depends on the specific location of the Springhill Suites By Marriott.
The costs associated with Cluster Revenue Management are shared among the participating hotels within the cluster. These costs are determined by the average time spent on various revenue management functions, including market strategy, leadership, rooms inventory management, and analysis. The cost also depends on the classification of each hotel within the cluster.
For a prospective franchisee, this means that access to Cluster Revenue Management, a program designed to optimize pricing and market position, is not guaranteed. The franchisee should inquire about the availability of a cluster in their specific location and understand the cost-sharing structure among participating hotels. If a cluster is not available, the franchisee may need to consider alternative revenue management strategies, such as hiring a certified revenue manager or utilizing Revenue Management Advisory Services.