Is the CI/TY system required for a Springhill Suites By Marriott franchise, or is it optional?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
lving application requirements.
(2) Opportunity Management Systems. You must implement an opportunity management system at your hotel. Participation in either Sales Force Automation/Group Pricing Optimizer ("SFAWeb/GPO") or OneSource is required, and CI/TY is optional. The rates for these programs are adjusted periodically.
(a) OneSource is a lead response management solution that provides hotels with the ability to receive and respond to leads for group business received through certain sales channels, including QuickGroup. The cost to implement OneSource is estimated to be approximately $600 and is payable to us.
(b) SFAWeb/GPO has all the functionality of OneSource. In addition, it enables account, customer, and opportunity (group sales and catering) management.
Source: Item 10 — FINANCING (FDD pages 80–100)
What This Means (2025 FDD)
According to the 2025 Springhill Suites By Marriott Franchise Disclosure Document, the CI/TY system is optional. Springhill Suites By Marriott requires franchisees to implement an opportunity management system at their hotel, with participation in either Sales Force Automation/Group Pricing Optimizer (SFAWeb/GPO) or OneSource being mandatory.
CI/TY serves as an alternative to OneSource and SFAWeb/GPO. It is a web-based sales and services system that handles account, contact, and opportunity/lead management, as well as property sales, event space inventory, and event management. TY applies revenue management techniques to group business for guestrooms and function space.
The cost to implement CI/TY is approximately $25,000, payable to Springhill Suites By Marriott, with ongoing costs varying based on the number of guestrooms and square footage of function space at the hotel. Springhill Suites By Marriott recommends CI/TY if the hotel anticipates a high volume of group and catering business opportunities.