What is the average commission rate for the OTA Program for Springhill Suites By Marriott franchisees?
Springhill_Suites_By_Marriott Franchise · 2025 FDDAnswer from 2025 FDD Document
The following programs are optional under CTAC:
- (1) OTA Program: This program facilitates the payment of commissions to certain online travel agencies when such travel agencies are the merchants of record in connection with bookings at your hotel at an average rate of approximately 10% to 12% of qualified room revenue. See Item 16 for certain conditions and restrictions on our OTA Program; and
Source: Item 6 — B. Other Fees That May Apply to Your Transaction (FDD pages 32–64)
What This Means (2025 FDD)
According to Springhill Suites By Marriott's 2025 Franchise Disclosure Document, participation in the OTA Program is optional under CTAC (Comprehensive Travel Agent Commission). This program facilitates commission payments to certain online travel agencies when they act as the merchant of record for bookings at a franchisee's hotel. The average commission rate for the OTA Program ranges from approximately 10% to 12% of qualified room revenue.
It is important to note that Item 16 of the Springhill Suites By Marriott FDD contains certain conditions and restrictions on the OTA Program. Franchisees should carefully review these conditions to fully understand their obligations and rights under the program.
Franchisees should be aware that the arrangements described in Note 13 of Item 6 are of a limited duration and may be renegotiated periodically, which could impact the commission rates and terms of the OTA Program in the future.