According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the value of goodwill as of December 31, 2024, was $19,680. The FDD also provides the goodwill value for the previous year, December 31, 2023, which was also $19,680. This indicates that there was no change in the goodwill value between 2023 and 2024. Goodwill, in accounting terms, represents the intangible assets of a business, such as brand reputation and customer relationships, that are not separately identifiable.

For a prospective Sonesta Simply Suites franchisee, understanding the goodwill value can be important for assessing the overall financial health and stability of the franchisor, Red Lion Hotels Corporation (RLHC). A stable goodwill value, as seen here, might suggest a consistent brand reputation and market position. However, it's also important to note that goodwill is subject to impairment, meaning its value can decrease if there are negative changes affecting the brand or business.

The financial statements in the FDD also state that RLHC has not recognized any impairment on goodwill during the years ended December 31, 2024, 2023, and 2022. This suggests that the franchisor believes the fair value of its intangible assets supports the current carrying amount of goodwill. Franchisees should be aware that while goodwill can be a valuable asset, it is also subject to market conditions and the franchisor's ability to maintain its brand reputation and customer relationships.

In summary, the goodwill value of $19,680 for Sonesta Simply Suites as of December 31, 2024, provides a snapshot of the franchisor's intangible assets. Prospective franchisees should consider this figure in conjunction with other financial data and qualitative factors, such as brand strength and market trends, to make an informed investment decision.