According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the value of Goodwill as of December 31, 2023, was $19,680. This figure is part of the broader financial picture presented in the balance sheets, offering insight into the company's overall asset composition. Goodwill, in accounting terms, typically represents the intangible assets acquired in a business combination, such as brand reputation or customer relationships.

For a prospective Sonesta Simply Suites franchisee, understanding the goodwill value can be important for assessing the financial stability and long-term prospects of the franchise system. A stable or increasing goodwill value may indicate a healthy brand and effective management. However, it's also crucial to note that goodwill is subject to impairment, meaning its value can decrease if the factors contributing to it, such as brand reputation, suffer.

The FDD states that impairment is tested annually, or more frequently if circumstances indicate the fair value is less than the carrying amount. It also states that no impairment losses were recognized during the years ended December 31, 2024, 2023, and 2022. This suggests that Sonesta Simply Suites has maintained the value of its goodwill during those periods. Franchisees should monitor the brand's performance and market conditions to ensure the goodwill remains strong, as any impairment could reflect negatively on the overall franchise system.