Under what circumstances is a Sonesta Simply Suites franchisee not required to connect to third-party distribution channels through the Central Reservation System?

According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, franchisees are generally required to connect to all third-party distribution channels through the brand's Central Reservation System. However, there is an exception to this rule. If a third-party distribution channel does not directly or indirectly offer interfaces to the Central Reservation System, a franchisee is not required to connect to it through the Central Reservation System.

This requirement ensures that Sonesta Simply Suites maintains control over its brand standards, pricing, and inventory across various online platforms. By centralizing reservations through its own system, Sonesta Simply Suites aims to provide a consistent experience for customers and optimize revenue management.

However, the exception acknowledges that not all third-party channels may be technically compatible with the Central Reservation System. In such cases, franchisees are not obligated to force a connection that is not feasible. It is important for prospective franchisees to understand the implications of this requirement and to inquire about the specific third-party distribution channels that Sonesta Simply Suites mandates for participation.