Who has sole discretion to determine how the Brand Promotion Fees are spent for Sonesta Simply Suites?

According to the 2025 Sonesta Simply Suites FDD, Sonesta Simply Suites and its affiliates have sole discretion in determining how Brand Promotion Fees are spent. This includes complete control over the creative aspects, materials, endorsements, and media utilized in their programs, as well as the geographic markets in which media is placed and how advertising is allocated. These fees can be used for a variety of programs and expenses that Sonesta Simply Suites believes will benefit the Brand Hotels or any of the Network Hotels.

These programs and expenditures can include creating video, audio, written, and digital media, managing the franchise system's website, running marketing and advertising campaigns, and supporting loyalty programs. They also cover public relations, market research, participation in trade shows, and the operation of a global sales department. The fees may also be used to reimburse Sonesta Simply Suites or its affiliates for personnel salaries and benefits related to managing brand promotion programs, administrative costs, travel expenses, meeting costs, and overhead.

This discretion allows Sonesta Simply Suites to adapt its marketing strategies as needed. However, franchisees should recognize that they do not have direct input into how these fees are spent and that expenditures in their specific geographic area may not be directly proportional to the fees they pay. Sonesta Simply Suites does not have a franchisee advisory council for advertising policies, although they reserve the right to establish one in the future.