Can Sonesta Simply Suites separate the brand promotion program into separate programs for each brand?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
tels, Network Hotels, or such other brands, or which would constitute an act of moral turpitude. The obligations of this Section 8.O shall survive any expiration or termination of this Agreement.
9. MARKETING.
A. Brand Promotion. We and our affiliates have established a brand promotion program for all Network Hotels. We and our affiliates reserve the right to separate the brand promotion program into separate brand promotion programs for each brand or any combination of brands we and they determine, or to consolidate the brand promotion program with the brand promotion program of other brands we or our affiliates maintain so that we maintain and administer one brand promotion program for all brands or any combination of brands
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the brand promotion program for all Network Hotels has been established by Sonesta Simply Suites and its affiliates. Sonesta Simply Suites reserves the right to separate the brand promotion program into separate brand promotion programs for each brand or any combination of brands they determine. Alternatively, they can consolidate the brand promotion program with other brands they maintain, administering one program for all or any combination of brands.
This means that Sonesta Simply Suites has the flexibility to manage its brand promotion strategy across its network of hotels. They can tailor programs to specific brands or combine them for efficiency. This allows Sonesta Simply Suites to optimize marketing efforts and allocate resources as they see fit, potentially benefiting some brands more than others based on their strategic goals.
For a prospective Sonesta Simply Suites franchisee, this implies that the marketing strategies and resources allocated to the Sonesta Simply Suites brand could change over time. The franchisee should be aware that Sonesta Simply Suites has broad discretion in how it manages the brand promotion program and how fees are allocated. It is important to note that franchisees of each brand, and company or affiliate-owned or managed Network Hotels, may pay Brand Promotion Fees at a different rate.