Is Sonesta Simply Suites required to hold the Brand Conference in person?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Besides attending these courses, you and your general manager or a representative of your Management Company (if applicable) must attend the Brand Conference (which will be convened no less frequently than every 24 months) at a location we designate. All training and the Brand Conference may be held virtually, in our sole discretion.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to the 2025 Sonesta Simply Suites FDD, the Brand Conference, which franchisees or their representatives must attend no less frequently than every 24 months, does not necessarily have to be held in person. The FDD states that Sonesta Simply Suites has the sole discretion to hold the Brand Conference virtually.
Franchisees are required to attend the Brand Conference, along with their general manager or a representative from their management company, if applicable. This conference is a key opportunity for networking and participating in educational seminars, which can be valuable for staying updated on brand standards and industry best practices.
The flexibility to hold the Brand Conference virtually provides Sonesta Simply Suites with the option to reduce costs associated with travel and venue logistics, which could potentially lower the overall expenses for franchisees attending the conference. This also allows for broader participation, as virtual attendance eliminates geographical barriers and time constraints, making it easier for more franchisees and their representatives to attend.