Who is required to attend the Sonesta Simply Suites Brand Conference?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. Brand Conference. We will convene a brand conference ("Brand Conference") no less frequently than every 24 months at the location of our choice, or virtually, as we determine in our discretion, at which Brand Hotel franchisees may network and participate in educational seminars. You (or one of your owners), and your general manager (or a representative of your Management Company, if applicable) must attend the Brand Conference. You must pay our then-current Brand Conference fee for each attendee. You will be solely responsible for your attendees' wages and expenses of travel, lodging, certain meals, and other out-of-pocket costs.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, attendance at the Brand Conference is mandatory for specific individuals. The Brand Conference is convened by Sonesta Simply Suites no less frequently than every 24 months. The conference can be held at a location of Sonesta Simply Suites's choice or virtually, depending on their discretion.
The individuals required to attend the Brand Conference are the franchisee (or one of the owners) and the general manager of the Sonesta Simply Suites location. If a management company is in place, a representative from the management company can attend in lieu of the general manager.
The franchisee is responsible for covering the Brand Conference fee for each attendee, as well as the costs associated with travel, lodging, certain meals, and any other out-of-pocket expenses incurred by their attendees. This mandatory attendance ensures that franchisees and their management are kept up-to-date with the latest brand standards, networking opportunities, and educational seminars.