According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the value of Goodwill as of December 31, 2023, was $19,680. Goodwill represents the intangible assets acquired in a business combination, such as brand reputation and customer relationships. This figure is part of the overall assets reported on the consolidated balance sheets.

For a prospective Sonesta Simply Suites franchisee, understanding the goodwill value can provide insight into the overall financial health and stability of the parent company, Red Lion Hotels Corporation (RLHC). A higher goodwill value typically indicates that the company has made successful acquisitions or has a strong brand presence. However, it's important to note that goodwill is subject to impairment testing, and its value can be reduced if the fair value of the acquired business declines.

The FDD states that no impairment losses were recognized for goodwill during the years ended December 31, 2024, 2023, and 2022. This suggests that the value of goodwill has been stable over this period. Franchisees should be aware that while goodwill can be a valuable asset, it is also subject to market conditions and the performance of the overall business. Therefore, it is essential to consider other financial metrics and market factors when evaluating the franchise opportunity.

In summary, the reported goodwill value of $19,680 as of December 31, 2023, reflects the intangible value associated with Sonesta Simply Suites and its parent company. While this figure provides a snapshot of the company's financial position, prospective franchisees should conduct thorough due diligence and consider various factors before making an investment decision.