What is the registration number for the Sonesta Simply Suites trademark?

According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the trademark registration number for "Sonesta Simply Suites" is 6,831,554. The trademark was registered on August 30, 2022. This information is crucial for prospective franchisees as it confirms the brand's legal protection and registration status with the United States Patent and Trademark Office (USPTO).

The FDD also lists other trademarks owned by Sonesta, including the "Sonesta" mark itself, which has a registration number of 3,685,842 and a registration date of September 22, 2009. The presence of these registered trademarks underscores the importance of brand identity and the legal rights associated with them. Franchisees are granted a non-exclusive right and license to use these marks in the development and operation of their hotels, as authorized by Sonesta.

It is important for franchisees to understand their obligations regarding the use of these trademarks. They must prominently display the marks in their hotels and are restricted from using any other names without approval. Unauthorized use of the marks constitutes a material breach of the Franchise Agreement and infringes upon Sonesta's rights. Franchisees must also notify Sonesta of any apparent infringement or challenges to the use of the marks, and Sonesta retains control over any related litigation or administrative proceedings.

Sonesta has the right to modify or discontinue the use of any of the marks, and franchisees are obligated to comply with these changes. However, Sonesta is not obligated to reimburse franchisees for any expenses resulting from changes to the marks, including advertising expenses or loss of goodwill. This highlights a potential risk for franchisees, as they may incur costs related to rebranding or adapting to new trademarks. Prospective franchisees should carefully consider these factors and seek clarification from Sonesta regarding trademark usage and potential changes.