What is the registration number for the 'Sonesta Simply Suites' service mark?

According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the service mark registration number for 'Sonesta Simply Suites' is 6,831,554. This mark was officially registered on August 30, 2022. The FDD provides this information in a table that summarizes key details about the brand's trademarks.

It is important for a prospective franchisee to understand the registration details of the trademarks they will be using. This registration confirms that Sonesta Simply Suites has taken the necessary legal steps to protect its brand identity. As a franchisee, you are granted the right to use these marks in the operation of your hotel, but this right is non-exclusive, meaning Sonesta Simply Suites can license the marks to others as well.

The FDD also emphasizes the franchisee's duty to protect these marks. If a franchisee notices any potential infringement or challenges to the use of the Sonesta Simply Suites marks, they must immediately notify the franchisor. The franchisor retains control over any litigation or administrative proceedings related to the marks, ensuring a unified approach to protecting the brand's intellectual property. Franchisees are required to cooperate fully with Sonesta Simply Suites in these matters and to sign any documents necessary to secure the marks' protection.

Furthermore, Sonesta Simply Suites has agreements in place, such as a License Agreement with Sonesta, that grant them the right to use and sublicense the marks to franchisees. This particular agreement has a term of 99 years, providing long-term assurance that franchisees will be able to use the brand's trademarks. This arrangement is typical in franchising, where the franchisor licenses its intellectual property to franchisees for a specified period.