What is the range of on-the-job training hours for Loyalty training at Sonesta Simply Suites?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject | Hours of Classroom Training | Hours of On- the-Job Training1 | Location2 |
|---|---|---|---|
| Brand Welcome & | 0 | 1 – 3 | Virtual or on-site |
| Orientation | |||
| Loyalty | 0 | 2 – 4 | Virtual or on-site |
| LMS – Sonesta University | 0 | 1 – 2 | Virtual or on-site |
| & Access Point | |||
| Brand Programs & | 0 | 3 – 5 | Virtual or on-site |
| Services | |||
| Brand Standards, Policies, | 0 | 3 – 5 | Virtual or on-site |
| & Procedures | |||
| CRS | 0 | 1 | Virtual or on-site |
| Technology & Supplier | 0 | 2 – 5 | Virtual or on-site |
| Services | |||
| Guest Relations, Brand | 0 | 3 – 5 | Virtual or on-site |
| Reputation Performance, | |||
| and Reviews | |||
| Lead Generation | 0 | 1 | Virtual or on-site |
| Quality Assurance | 0 | 1 – 2 | Virtual or on-site |
| Total | 0 | 18 - 33 |
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, the on-the-job training for Loyalty is estimated to be between 2 to 4 hours. This training is designed to equip hotel representatives with the knowledge and skills necessary to effectively manage and promote the Sonesta Travel Pass loyalty program. The training can be conducted virtually or on-site, providing flexibility for the franchisee and their team.
This training is crucial because participation in the Sonesta Travel Pass program is mandatory for franchisees. The loyalty program fee is initially 2.5% of the hotel's qualified revenue, but it can increase up to 4.5%. Therefore, understanding how to maximize the benefits of the loyalty program through effective training can directly impact the hotel's revenue and guest satisfaction.
Sonesta Simply Suites also provides training in other areas such as Brand Welcome & Orientation, LMS – Sonesta University & Access Point, Brand Programs & Services, Brand Standards, Policies, & Procedures, CRS, Technology & Supplier Services, Guest Relations, Brand Reputation Performance, and Reviews, Lead Generation, and Quality Assurance. The total on-the-job training hours for all subjects is estimated to be 18-33 hours.