What is the purpose of Sonesta Simply Suites' involvement in the approval of the location?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You acknowledge and agree that any of our involvement in the approval of location is for our sole benefit. You further acknowledge that you have been advised to obtain the advice of your own professional advisors in connection with your purchase of the Premises or the Lease, as applicable.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, any involvement the company has in approving a location is solely for its own benefit. This means that while Sonesta Simply Suites may offer guidance or approval regarding the location of the franchise, it is primarily to ensure that the location aligns with their brand standards and business interests.
Sonesta Simply Suites advises franchisees to seek advice from their own professional advisors when purchasing or leasing the premises. This is because the franchisee is ultimately responsible for the success of their location. Franchisees should not rely on Sonesta Simply Suites' approval of plans or designs for anything other than compliance with brand standards.
This arrangement is typical in franchising, where the franchisor aims to maintain brand consistency and protect its reputation. However, it places the onus on the franchisee to conduct thorough due diligence and seek independent expert advice to ensure the location is viable for their business. The franchisee bears the risk of the location's success, making independent assessment crucial.